
Over the last 20 years, enrollment in graduate education has increased by nearly 60 percent. As the quantity of applications has increased, so too has the quality of applicants. Now, graduate admissions officers are faced with determining which students will be the best fit for their institution, and marketing their programs more efficiently to ensure the students they want to attract actually enroll.
A survey released by the National Association of Graduate Admissions Professionals found that 75 percent of respondents view their Web site as the single most effective tool for marketing their programs. And, email is quickly being viewed as being as important, or more important, than open houses, campus visits and printed materials for informing prospective students. However, many programs are still not able to take online inquiries or leverage historical data to enrich communications with prospective students.
Intelliworks helps make the graduate admissions process easier and more efficient by allowing graduate admissions and enrollment professionals to automate communications and prospect reviews from a single location. Create a positive image and build name recognition for your school through enhancing relationship management.
UPCOMING WEBINARJoin us on Thursday, January 29, 2009 for a FREE webinar "Graduate Admissions Best Practices" featuring Joanne Murray, Assistant Dean of Graduate Studies, Annenberg School for Communication of University of Pennsylvania
During her presentation, Murray will demonstrate how her small admissions department has been able to manage its entire student enrollment lifecycle – from initial inquiry management and program marketing to application review and admissions processing - using a suite of Web-based tools from Intelliworks.
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"Before Intelliworks, we used multiple Excel spreadsheets to manage data since our student information system isn't very user friendly. We've already started consolidating our data into Intelliworks, and we're anxious to test the system's CRM capabilities."
| Keith Ramsdell, Director of Graduate Admissions Lourdes College |
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