MARKETING AUTOMATION

TRIGGERED MESSAGES

Once contact is initiated with prospective students, Intelliworks gives you the ability to create a series of automated communications based on individual attributes and interests.

Intelliworks Marketing Automation helps you target your outreach efforts by allowing you to build out detailed communications plans that enable you to have an ongoing dialogue with constituents without having to recreate the wheel each time you want them to receive information from your institution. Detailed communications plans can be triggered for any number of events, including:

• Changes in student lifecycle role or status
• Inquiries submitted through your program's Web site
• Scheduled reminders of events or application deadlines

DYNAMIC CONTENT

Furthermore, you can use conditional logic to get even more granular with your audience segmentation. Conditional logic allows marketers to display dynamic content for each recipient based on data and behavior. Now, even your automated responses can be personalized and tailored to match the unique interests of individual contacts.

If a student is interested in a certain program, or if he or she is from a certain geographic region, you can embed statements within your emails that speak directly to that individual...even if they receive the message as part of an email blast to a wider list of constituents.

WHAT CAN MARKETING AUTOMATION DO FOR YOU?

• Trigger a series of communications between your institution and individual contacts.
• Create rules that target contacts based on previous interactions.
• Change communication tracks for contacts based on where they are in your enrollment cycle.
• Use conditional logic to personalize mass and individual email templates.
• Schedule ongoing outreach to contacts based on pre-set rules/criteria.

Intelliworks Marketing Automation keeps your organization front and center with prospects and constituents, and allows your institution to enhance productivity and reach a wider audience in a more personal manner. The instant you receive an inquiry through Intelliworks you could engage prospects in an ongoing manner through Intelliworks Marketing Automation.